Healthline Parenthood: Challenges Seeking Information

The relationship between brands and the parenting audience is fundamentally changing, but your marketing and brand messaging may not have caught up yet to the demands of Gen Z and young millennial parents.

Part 1 of Healthline’s Parenthood Report Series focuses on the challenges new and expecting parents face when seeking health information and helps brands meet consumers where they are. You will learn:

• Trusted sources for parent and baby care information

• Generational differences in shame and judgement

• Importance to focus beyond the baby