This is the second blog post in a series on the findings from Healthline’s “State of Type 2 Diabetes” research report, examining the day-to-day experiences and feelings of people living with type 2 diabetes.
Living with type 2 diabetes is complicated. Our recent “State of Type 2 Diabetes” survey revealed a sliding scale of feelings and experiences across generations – but the divide doesn’t end there. Significant disparities exist between women and men living with type 2 diabetes, especially as it relates to their feelings and relationships with others.
These findings require marketers to be agile and customize their approach and strategy to address the varying needs of women and men alike.
Interested in learning more? Healthline can connect you to the right people at the right time, and help your brand align with content that shows an authentic understanding of unique patient experiences. Send us an email at firstname.lastname@example.org for more information.
Related News: Read our blog post about generational differences in people living with type 2 diabetes and how they use the Internet.
_“State of Type 2 Diabetes“ is the fifth release as part of the ongoing “State of…” series that explores key disease states affecting the modern health consumer, and uncovers differences across generations in how they use resources and approach their care.