How do people with a diagnosis compare with people undiagnosed but showing symptoms? Should brands distinguish their message approaches for each group?
Healthline’s 2020 report, Inside the Mind of Undiagnosed Symptomatic Patients, explores critical differences in how people think, feel and behave, before versus after being diagnosed. We identify opportunities for pharma marketers based on:
Use of Rx and alternative approaches
Role of healthcare professionals
Information sources and technology