Inside the Mind of Undiagnosed Symptomatic Patients


How do people with a diagnosis compare with people undiagnosed but showing symptoms? Should brands distinguish their message approaches for each group?

Healthline’s 2020 report, Inside the Mind of Undiagnosed Symptomatic Patients, explores critical differences in how people think, feel and behave, before versus after being diagnosed. We identify opportunities for pharma marketers based on: 

  • Use of Rx and alternative approaches

  • Role of healthcare professionals

  • Information sources and technology

About Healthline Media

As the #1 health media property in the US, Healthline Media reaches more than 94MM unique visitors each month (Comscore, August 2021). We provide credible health information with a compassionate approach.