The future of wellness is bright. In our survey we found that a majority of people are optimistic about the role that health and wellness technologies could play in their lives. They recognize the potential for these innovations to transform their physical and mental health, and help them reach their wellness goals.
Our data also suggests that for certain demographics, interest in wellness exceeds what people are actually using today. The time is right to bring well-being to more people. Opportunities abound for brands to reach new, enthusiastic audiences.
In this report, you’ll learn:
Four key demographic categories that are driving marketer opportunities
Today’s most popular wellness technologies — and tomorrow’s hottest products
The brand messages that resonate most with consumers today
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SOURCE: Healthline Media and Op4G (Opinions for Good) conducted an online survey, fielding 2,102 respondents in August 2021. Data was weighted to ensure the data is representative of the general U.S. population ages 18+.