[Industry] A Connected TV Virtual Roundtable

The DHC Group gathered some of our industry’s leading experts for a roundtable discussion on the topic, Connected TV, and some of the opportunities and challenges facing pharma marketers today. The live audience weighed in and participated with questions as our panelists further highlighted and addressed where there’s alignment and need for education around Connected TV. Hear from:

• Brendan McHenry, SVP, Strategy, Healthline Media

• Kurstin Mendez-Rodriguez, Reach & CTV Sector Lead, YouTube

• Andrew Miller, EVP, Digital Activation, CMI Media Group

• Erica Hawthorne, Executive Director, Bayer Pharmaceuticals

• Hart Mechlin, Senior Manager, Veeva Systems