Reimagining Sleep: 5 Trends on the Rise

Audiences want sleep content that addresses holistic health and wellness and gives them a clear path toward better sleep. The Healthline Sleep team reveals how these sleep insights are prevalent in their own lived experiences.

With the pandemic’s disruptions, sleep has naturally become a top focus for wellness audiences. Nearly half (48%) of Healthline users who are interested in health and wellness information say that getting quality sleep is an important goal for them. 

We spoke with members of the Healthline Sleep team ahead of our Healthline Sleep campaign launch to get their perspectives on the rising audience trends in sleep health and wellness, and to hear how these trends have manifested in their own experiences.

Talking About Sleep Means Talking About More Than Just Sleep

Sleep can affect a person’s mood, cognitive ability, body function, immunity, and even relationships. It only makes sense to offer audiences content that addresses the interconnected nature of sleep to health and wellness.

We asked members of the Healthline Sleep team if they see a connection between sleep and wellness in their own lives. Here’s what they had to say:

Innovative Products Are the Future of Improving Sleep

Our Future of Wellness report shows that across all types of health and wellness innovations, the biggest gap between interest and adoption is in the sleep category, with 22% of U.S. adults having adopted one of the sleep-related technologies asked versus 34% who are interested in trying them. 

This means there is strong consumer demand and an opportunity to encourage adoption as sleep technologies continue to develop. Content that guides audiences toward the latest and greatest sleep technologies can help them easily identify the products that will provide tangible benefits to their sleep quality.

The Healthline Sleep team has found that the sleep products they use make a major difference — not just for their own sleep quality, but in some cases for their loved ones as well.

Addressing the Relationship Between Stress and Sleep

Nearly 60% of U.S. adults lead a stressful lifestyle, and the pandemic has only served to exacerbate the problem. Mental health and sleep are inherently linked, with the Anxiety and Depression Association of America stating that over 50% of adults say their anxiety levels affect their ability to get to sleep at night. Audiences are looking to find a balance between managing their stress so they can get to sleep and improving their sleep to reduce stress.

We asked the Healthline Sleep team what they see as the biggest challenges for healthy sleep, particularly in today’s pandemic landscape, and how changes in their work-life balance have affected their sleep.

Personalizing the Sleep Routine, One Step at a Time

Different lifestyles, jobs, relationships, and more can all influence how an individual approaches sleep, and there’s no one-size-fits-all strategy to improving sleep quality. By providing small steps that allow audiences to build up their own sleep routine, we are able to engage with them deeply through every point of their health and wellness journeys.

The Healthline Sleep team gave us a closer look into the tips, tricks, and small steps they make a part of their daily or nightly routine to improve their sleep.

How Dreams Affect Waking Life

Dreams have sway over our physical and emotional health, whether we fully understand the effects or not. From nightmares to incredibly vivid dreams to lucid dreams, these subconscious journeys can help audiences address real stressors and challenges in their lives, such as tragedy, anxiety, and more. Acknowledging this impact can allow audiences to dramatically improve their waking lives with the insights they gain while sleeping.

The Healthline Sleep team spoke to the power of dreams in their own lives.

How Healthline Is Engaging Audiences to Build Better Sleep Habits

Healthline Sleep is leading the charge in providing content and health information that encompasses these audience trends and addresses the overarching effects sleep has on health and wellness. Healthline’s insights and rigorous health information are here to give audiences confidence in achieving their sleep-related goals.

Healthline Sleep is also dedicated to making high-quality sleep attainable for all, emphasizing personalized sleep routines and addressing how each person can manage the unique hurdles and challenges for sleep that they face in their daily lives. Audiences seeking to transform their sleep in 2022 and beyond can rely on Healthline to be by their side through every step of their journey.

To learn more about Healthline Sleep and how we are empowering audiences for better sleep, contact your Healthline Media representative or email us today.