2020 Social Influencer Trend Report


In a media environment with so much clutter and fragmented viewpoints, influencers have carved out a win-win for all – authentic and relatable connections for consumers, while offering pharma marketers a direct line to patients that “influence” health behaviors. 


Healthline Media’s 2020 Social Influencer Trend Report taps into new proprietary research that sheds light on key trends shaping influencer communities and identifies the “so what” for pharma to help make future social marketing decisions. The report covers:

  • Impact of influencers driving health and treatment actions

  • Preferred platform and content type

  • Brand perception and partnership considerations

About Healthline Media

As the #1 health media property in the US, Healthline Media reaches more than 94MM unique visitors each month (Comscore, August 2021). We provide credible health information with a compassionate approach.