2020 Cold & Flu Season: Forecasted Changes in Consumer Behavior

coldfluwp-hero.png

This year's mid-pandemic cold & flu season is uncharted territory. With so much uncertainty, how can you get ahead in empowering consumer’s health?

Healthline Media consulted with our in-house medical experts, revealing seven trend-based predictions in the 2020 Cold & Flu Season: Forecasted Changes in Consumer Behavior report. From technology usage to purchasing behaviors, marketers will learn how to best connect and resonate with consumers in the winter months to come.

About Healthline Media

As the #1 health media property in the US, Healthline Media reaches more than 94MM unique visitors each month (Comscore, August 2021). We provide credible health information with a compassionate approach.