2020 Cold & Flu Season: Forecasted Changes in Consumer Behavior

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This year's mid-pandemic cold & flu season is uncharted territory. With so much uncertainty, how can you get ahead in empowering consumer’s health?

Healthline Media consulted with our in-house medical experts, revealing seven trend-based predictions in the 2020 Cold & Flu Season: Forecasted Changes in Consumer Behavior report. From technology usage to purchasing behaviors, marketers will learn how to best connect and resonate with consumers in the winter months to come.

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As the #1 health media property in the US, Healthline Media reaches 92MM unique visitors each month (Comscore, June 2021). We provide credible health information with a compassionate approach.