In Health We Trust

2020 has come and gone. Now what? See how a year of disruption impacted how and why we strive to maintain our well-being — and what that means for brands today.

Engage your customers wherever they are on their journey.

Because health is everywhere.

And In Health We Trust.

Join the conversation

Explore the attitudes and behaviors of the American consumer, and how to create meaningful engagement that helps more people live healthier.

What We’ve Learned

We are resilient in the face of disruption

We collected people’s thoughts and feelings about their well-being in February and December 2020 and compared the responses. We found that even amid disruption, health remains a top priority. 


Not all experiences are created equal

The road to well-being is different for everyone. See how different audiences have adapted, refocused, or reframed their approach to health, and what that means for your brand. 


Your audiences are shifting. Are you?

We did the hard work so you can meet your consumers where they are. Get actionable, data-driven recommendations to help shift your marketing strategy and drive meaningful engagement.

For more information about this study or to activate these insights for your brand, please email us or reach out to your Healthline Media representative.

Download our report: In Health We Trust

Learn why doctors are the new celebrity, how fitness is fitting into our new lives, and who’s most likely to buy the latest wellness products.

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About the study

Healthline Media and Shapiro+Raj conducted a two-part online survey, fielding 1,533 respondents in February 2020 and 1,577 respondents in December 2020. The same questions were asked in both surveys, allowing for direct comparison of the results. A few additional questions specific to COVID-19 were included at the end of the December 2020 survey. Data from both studies were weighted to ensure the data is representative of the general U.S. population ages 18+.