In Health We Trust
Engage your customers wherever they are on their journey.
Because health is everywhere.
And In Health We Trust.
What We’ve Learned
We are resilient in the face of disruption
We collected people’s thoughts and feelings about their well-being in February and December 2020 and compared the responses. We found that even amid disruption, health remains a top priority.
Not all experiences are created equal
The road to well-being is different for everyone. See how different audiences have adapted, refocused, or reframed their approach to health, and what that means for your brand.
Your audiences are shifting. Are you?
We did the hard work so you can meet your consumers where they are. Get actionable, data-driven recommendations to help shift your marketing strategy and drive meaningful engagement.
Download our report: In Health We Trust
Learn why doctors are the new celebrity, how fitness is fitting into our new lives, and who’s most likely to buy the latest wellness products.
About the study
Healthline Media and Shapiro+Raj conducted a two-part online survey, fielding 1,533 respondents in February 2020 and 1,577 respondents in December 2020. The same questions were asked in both surveys, allowing for direct comparison of the results. A few additional questions specific to COVID-19 were included at the end of the December 2020 survey. Data from both studies were weighted to ensure the data is representative of the general U.S. population ages 18+.